Once upon a time in December 2016, I sat on my lunch break and filmed myself digging into my insanely decadent hot chocolate from Chin Chin Labs in Camden Market and posted it on my Instagram page. 5 days later food giant INSIDER FOOD reposted it on Facebook and Instagram. Much to my surprise, the video went crazy viral and currently stands at over 20 million views.
If you don’t know who Insider Food are, Spoon University calls them one of the world’s leading websites in digital media and online publications. Basically, they are the shiz when it comes to all things food. In January this year, INSIDER’S Herrine and Ben came to sunny London (note the sarcasm) to film some of the amazing places we have in the capital. Chin Chin Labs was one of them and Christmas came early when they asked me to be a part of it!
Herrine is the lovely face you’ve probably seen on many Insider Food videos on your feed and she visits some of the best and craziest restaurants in the world (not jealous at all). She’s 23 from Atlanta, Georgia and has worked at INSIDER for a little less than 2 years. She comes up with stories, finds the restaurants and plans the itineraries. As well as creating the video post-film. The craziest thing she’s ever eaten was a $1,000 bagel.
Ben is the brains behind the camera and the guy that caught that awesome squirting shot you’ll see in the video! He’s 26, from Pittsburgh, Pennsylvania and worked INSIDER for roughly 2.5 years. The most *unique* thing he’s ever eaten was an eyeball taco, or tacos de ojos, on an INSIDER sponsored shoot.
Ahrash is the founder of Chin Chin Labs. In 2010 they took small former condom shop in Camden and started making ice cream with liquid nitrogen. Nyisha, Ahrash’s wife, came up with the idea for the hot chocolate. They were using homemade marshmallow for ice cream sundaes and she thought that it would be amazing with their hot chocolate. Ahrash brought a blowtorch to a party and eh voila, the masterpiece was born!
A few hours were spent filming and of course eating hot chocolate… (yes, you eat it rather than drink…)
And this week INSIDER posted the final video and you can watch the full video here or the shorter version below. Hope you enjoy it below and don’t forget to check out my London hot chocolate bucket lists here and here.
Thanks, INSIDER FOOD!